BEHIND THE SCENES

Stories from the Design Industry

Hanna Nova Beatrice (Ed.)

A long-awaited publication that gives an inside look at today’s design industry— the challenges it faces and the commercial undercurrents that shape and define it in the 21st century. This insightful assessment of the current design industry is created through the knowledgeable voices of nine noted international designers and writers. Included are topics such as design media and PR and the relationship between the two, payment methods, the escalating speed of ’the new’ and its effect on products, as well as the importance of pricing. Behind  the  Scenes debates the issues around design that rarely get spoken about. Featured contributors include Anna Bates, Julie Cirelli, Marcus Fairs, Max Fraser, Daniel Golling, Joseph Grima, Johanna Agerman Ross and Marco Velardi. A pivotal tool for professionals, students and all lovers of design.

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